Viral marketing has become the holy grail of the modern internet. Almost everyone who has a product or service to sell is looking for magical content that will make their site rise to the top of Google, even if it gets taken down by too much DIGG and REDDIT.
The truth is, word of mouth is an overnight successful performer… after twenty years in the industry and thousands of hours of acting lessons. when you look back There was clearly little chance left.
The core of a good viral marketing campaign for a product or service is a product or service with the following characteristics:
meet user expectations Even if it is not what you would expect.
Easy to find even if users don’t have much information.
This is something that cannot be replaced.
A good example of this type of product is the IPHONE. Those of us who saw this product, saw it, wanted to buy it, knew who was selling it. and can be possessed within hours or up to a day. If your product doesn’t meet these requirements: Think twice before trying to launch a viral marketing campaign on a major website. Creating high demand for a product that leads to disappointment will hardly serve you well.
Once you have a profitable product or service…
The key to marketing a product using: Internet “word of mouth” involves tailoring your product or service to the vast community that lives on the Internet. You need to be sure who is using your product or service. Where do they get on the internet? and what interests them most?
Sites like “Web Marketing Today” have good demographic studies for a wide range of populations and websites. You can find demographic information for the largest Internet population by doing a Google search for the name of a website followed by “demographic.”
If you know who to talk to where to find And what do you want to sell… you have the opportunity to post viral content that will bring them to your website.
For example, DIGG’s demographics show that their population is 94% male, between the ages of 20 and 35, and earning 75,000+ a year. This isn’t the best target for aged care or home insurance. This can be a good target for movie content. DVD content video game content and information about new devices This population has knowledge prefer sex Always willing to watch online clips. and often buy goods or services online. They are usually politically active and politically liberal. If you look at their most popular articles from the past year, Apple, Google and Microsoft products are listed in the top 10 or more of the top 50 articles, with most articles focusing on politics.
To keep your products or services at the top of this site, it may be a good idea to include technology, politics, gender and/or religion in your offerings.
In contrast, the buy reddit upvotes paypal population may be younger on average. More politically active and politically liberal and perhaps slightly lower income Both populations like to think of themselves as “Influencer” and “Progressive” but will become annoyed if used. “Social Channels” for open marketing
and now for the content
Video content is the most effective way to sell a product or service quickly. It’s better to direct people to a YouTube video where they can learn more about your offering than to direct them to the company’s web page. On the other hand, you can watch YouTube comments. More people will watch great videos. Longer than reading a good article Production value matters…
To get to the top of a social site Have content created Ask colleagues, friends, relatives and others to sign up for an account. then post content Then send them to the site to “vote” for the content you post. You should encourage people to comment on your product or service while voting. The more honest opinions, the better. The post warned people that “thumbs and IPHONE don’t mix” or a message that says, “You must be an AT&T customer” to use your phone is bad news, because it sells well on these sites. Always remember that your goal is to “achieve” and not to “sell”. Click here for how to create a social media marketing strategy from scratch.
Finally, don’t be afraid to argue. Social networks are places where conversations sometimes get emotional or angry. Flame wars are frequent. For every man who loves IPHONE, there are those who can’t figure out what’s going on.