Snapchat Ads: How to Get Started : Social Media Examiner

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If you’re not already using Snapchat ads, you’re missing out on a powerful marketing tool. Snapchat ads are relatively new, and there’s a lot of confusion about how to use them. In this post, we’ll break down everything you need to know to get started with Snapchat ads.

With over 178 million active users, brands are eager to find ways to market themselves on the platform. And while Snapchat has been known for its user-friendly interface and fun filters, it’s also a powerful advertising tool. In this blog post, we’ll show you how to get started with Snapchat ads. We’ll cover everything from setting up your account to creating effective ads that reach your target audience. So whether you’re just getting started with Snapchat or you’re looking for ways to improve your marketing strategy, read on for tips and advice on how to advertise on Snapchat!

Why Try Snapchat Ads?

Before we get into the nitty-gritty of how to create Snapchat ads, let’s take a step back and look at why you should consider using them in the first place. Here are a few reasons:

First, Snapchat has a huge user base. As we mentioned earlier, there are over 178 million active users on the platform. And according to eMarketer, Snapchat is the fastest-growing social media platform among US adults. So if you’re looking to reach a large audience, Snapchat is a great option.

Secondly, Snapchat users are highly engaged. The average user spends 30 minutes per day on the app, and over 70% of users create content every day. This high level of engagement means that your ads are more likely to be seen and interacted with by users.

Finally, Snapchat offers a variety of ad formats and targeting options that allow you to customize your campaigns to reach your specific goals. Whether you’re looking to generate leads, increase brand awareness, or drive sales, Snapchat has an ad format that can help you achieve your objectives.

Now that we’ve looked at some of the reasons why you should use Snapchat ads, let’s dive into how to create them!

How to Create Snapchat Ads

Creating a Snapchat ad is easy and only takes a few minutes. Here’s a step-by-step guide:

1. Log in to your Snapchat account and go to the Ads Manager.

2. Select the campaign type you want to create: Snap Ads, Collection Ads, or App Install Ads.

3. Enter your campaign name, ad set name, and ad name.

4. Choose your marketing objective.

5. Select your target audience, budget, and schedule.

6. Create your ad. You can use the Snapchat Ad Builder or upload your own creative assets.

7. Review your ad and submit it for approval.

Once you’ve created your ad, it will be reviewed by Snapchat and may take up to 24 hours to be approved. Once your ad is approved, it will start running according to the schedule you selected. And that’s it! You’re now ready to start using Snapchat ads to reach your target audience.

Key Takeaways From This Episode:


1. What are Snapchat ads?

Snapchat ads are a type of online advertising that allows businesses to promote themselves on the Snapchat platform.

2. How much do Snapchat ads cost?

The cost of Snapchat ads varies depending on a number of factors, including the type of ad, the target audience, and the budget. However, Snapchat does offer a self-serve ad platform that allows businesses to set their own budget.

3. How long do Snapchat ads last?

Snapchat ads can last anywhere from 3 to 10 seconds.

4. What are the different types of Snapchat ads?

There are three main types of Snapchat ads: Snap Ads, Collection Ads, and App Install Ads.


So there you have it! Snapchat ads are a powerful tool for businesses of all sizes. They allow you to reach a large and highly engaged audience, and offer a variety of ad formats and targeting options that allow you to customize your campaigns. If you’re looking to expand your marketing reach, Snapchat ads are a great option.